Survey: Latinas are more likely to launch businesses in the next three years than non-Hispanic women

Survey: Latinas are more likely to launch businesses in the next three years than non-Hispanic women

SAN DIEGO- Despite the consequences of the pandemic, Latinas are standing out according to a survey by our Telemundo network, some lost their jobs or family due to COVID-19, but how do they say, they are warriors and did not allow themselves to be defeated.

The impact of the pandemic has been devastating, but not everything has been negative, as many Latinas changed the spatula for the calculator and became entrepreneurs. In fact, according to the survey, Latinas are twice as likely to launch their business in the next three years as non-Hispanic women.

"We have reached a time or stage in our lives where we are not afraid and willing to take risks," said Sandy Barajas, owner of Sand Sandals in Barrio Logan.

She decided to help Latina entrepreneurs like María Teresa Gómez, who lost her fear of trying something new during the pandemic.

"It made me able to cast my dreams in a way and say, I don't want to pass away and not achieve a dream that I once had," said Gomez, owner of Gourmet Apples.

And the fact is that the survey of our Telemundo network found that Latinas are more likely to open their own businesses and care for multigenerational families than non-Hispanic women.

"It's a fear, but even if you don't throw one, you will never know what would happen if it hadn't been thrown," Gomez said.